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The first step to reach great profits is to write a book. The second step to reach great profits is to publish your book. Of course you want to make sure it has all the key ingredients of a good book. It has an audience just waiting for it, lots of demand. It solves a problem and provides a benefit. It has an eye catching title and front cover. The third step is to create a website. The key here is to have an incentive to capture email addresses. This means offering something your visitors want badly enough that they are willing to give you their email address. This can be a free chapter, a report, an audio or video product, heck it can even be a free book. This is called your opt-in list and it is extremely helpful when you get ready to market and sell your book. The fourth step is to market your book. This can be done a variety of ways, via email, press releases, article marketing, reviews, networking and so on. Book marketing is important because the more people you reach with your book and your information, the more future sales you are likely to have. The fifth step is to begin to create a series of products relevant to your book. At first this may seem like an overwhelming prospect but remember, you wrote a book, you can do anything. And, your book may very well be the key to your next 50 information products. How many different ways can you reformat one book?
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