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Kathryn Dawson's Articles in SEO

  • Pay Per Results And Pay Per Enquiry – Changing The Face Of SEO
    This article discusses two new wholly performance-based pricing models for search engine optimisation services. Termed ‘Pay Per Results’ and ‘Pay Per Enquiry’, both of these models allow client companies to make payments for SEO services on a per lead or per conversion basis; that is you pay only when a visitor actually gets converted into a confirmed lead or becomes a customer.

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